Mi Marca Digital
Website for Promoting Brand Digital Ecosystem Development Services
Client
Nouva
Role
Digital Product Designer responsible for the design and development of the website, brand development, and the commercial strategy, as well as structuring service packages targeted at different market segments.
Target
Aimed at four key segments: independent professionals, content experts interested in monetizing through infoproducts, localized businesses looking to improve their digital presence, and sales teams that require digital solutions to optimize their processes.
Objectives and Challenge
The goal of the project was to create a website that would promote brand digital ecosystem design services and facilitate the commercialization of service packages specific to different client segments. The challenge was to design a clear and effective commercial strategy that included creating a digital ecosystem model adaptable to the needs of each segment.
Process
Research
Market and Competition Analysis
A market study was conducted to understand the existing offerings and unmet needs in the target segments.
Stakeholder Interviews
Conversations with potential clients and industry experts to identify pain points and opportunities for differentiation.
Design
Commercial Strategy Design
I designed a commercial strategy that positioned the agency as a strategic partner in the creation of digital ecosystems, highlighting its ability to offer solutions tailored to each client’s specific needs.
Digital Ecosystem Model
I developed a modular digital ecosystem model that could be customized according to the client’s goals, from building a solid brand identity to implementing digital marketing tools and e-commerce.
Service Package Design
The service packages were designed to address the particular needs of each client segment.
Segmented Landing Pages
Each landing page was specifically designed to guide the user through the conversion funnel, with personalized content that addressed their pain points and offered concrete solutions. Each landing included testimonials, case studies, and clear and persuasive calls to action.
Validation
Prototyping
Interactive prototypes of each landing were created and evaluated for usability and effectiveness in guiding the user through the conversion funnel.
Funnel Optimization
Through A/B testing, key elements like calls to action (CTAs), content layout, and value propositions were adjusted.
Results
The final website is a robust and segmented platform that effectively promotes brand digital ecosystem design services.
Key features include:
Segmented Landings
Each designed with personalized content and offers for the four target segments, structured according to the conversion funnel.
Clear and Differentiated Service Packages
Detailed descriptions of each package with specific benefits for each segment, facilitating informed decision-making by the client.
Conversion Optimization
Design and UX elements focused on guiding users toward conversion, such as prominent CTAs, testimonials, and value demonstrations.
Key Indicators
24% More Leads
The segmentation and personalization strategy resulted in a 24% increase in qualified lead generation in the first three months.
9% More Conversions
The design of optimized landings increased the conversion rate from visitors to clients by 9%.
Brand Recognition
The focus on differentiation and clarity of the offer strengthened the brand’s positioning as a leader in digital ecosystem design.
Lessons Learned and Future Improvements
This project allowed me to develop a comprehensive strategy that combined design, marketing, and technology to create a website that was not only visually appealing but also drove tangible business results. It was an opportunity to delve deeper into the personalization and segmentation of the user experience.